

Almost anyone who’s owned a TV would recognize this line from their cable TV commercial campaigns.

This is a line from Maybelline, a popular makeup company.

Because alliteration can help to increase audience engagement as well as make a particular phrase or saying more memorable, it is often found in speeches and advertising. How much wood would a woodchuck chuck if a woodchuck could chuck wood?Īlliteration is commonly used for a variety of reasons.Sally sells seashells by the sea shore.Peter Piper picked a peck of pickled peppers.Assonance is the repetition of vowel sounds, and consonance is the repetition of consonant sounds in any part of the word.Īlliteration can be found in many common phrases. More specifically, alliteration is the repetition of consonant sounds in the beginning of words. “Cat” and “ceremony,” on the other hand, would not create alliteration despite starting with the same first letter. This is true, but alliteration is a little more than just that.Īlliteration depends more on the sounds of the combination of beginning letters, rather than just that the same letter is repeated.įor example, the sounds that “cat” and “kick” make at the beginning of each word would create alliteration. What is Alliteration?Īlliteration is commonly thought of as a device that uses the same letter at the beginning of a word. These words occur either in a row or in quick succession to one another. Alliteration is a stylistic device in which a series of words experience the repetition of the same consonant sound at the beginning of each word.
